In an article written by Ideamensch they discussed up close details of an entrepreneur, known as Doe Deere and her very successful cosmetic company, Lime Crime. Deere, the CEO & Founder of Lime Crime Cosmetics, originally started the company as a fashion line. Four years later in 2008, Deere launched a cosmetics line to give bright, uncommon colors, a new perspective. She has been featured in Self-Made Magazine. Deere aims to show society that cosmetics are not only used to conceal blemishes, they also help people feel more empowered and confident in their own skin. Lime Crime Cosmetics are certified vegan and animal cruelty-free.
Doe Deere was raised in Russia, until she was 17 and then moved to New York City. She currently is located in Los Angeles and believes that trusting her own intuition is key to guiding her through new and foreign situations. She started out small and has achieved success. Her biggest success is her liquid-to-matte lipstick that stays on all day. Her main strategy to keep her business growing strong, is to treat her employees, vendors and partners with respect. She has a constant need to uplift those individuals around her. She told Ideamensch that her husband, Mark was the biggest influence in her life. They’ve been together over 16+ years and he is also the president of Lime Crime. He is a great asset to Lime Crime, he not only brings intelligence to the table but he also offers insight for Doe, when she needs a second opinion.
The article also states that Deere still feels responsible for a security breach that occurred in 2014. There was no negligence on Lime Crime Cosmetics part. Since then Deere has hired extra online security experts and customer service representatives to reply to customers in a briefly manner. A typical day with Doe Deere is sitting in morning meetings and then spending the rest of the day at the lab developing new products.
Doe has always been an ambitious person. When she was a child, she dreamed of being a musician and living the big life. She states in this article that being a musician helped her gain knowledge of marketing and has helped her achieve her current career position. She believes that following your heart is the best possible way to achieve your goals and is very happy of where she has ended up in the beauty industry.