Bradesco is one of the giants of the Brazilian financial sector. The bank is the second largest private-owned banks in the country and owns the largest insurance company in Latin America, Bradesco Seguros. Currently, $400 billion-worth bank is run by Luiz Carlos Trabuco Cappi.
The fourth president in the bank’s seven decade history, Luiz Carlos Trabuco Cappi is highly revered in the Brazilian financial sector. His opinion on country’s economy is highly sought after by business leaders, members of the press and political leaders. He has in one way or the other contributed to many of Brazil’s large financial projects. However, his legacy will most significantly be influenced by his time as the president to Bradesco.
To keep ahead of the ever-growing competition, Bradesco is always expanding. Growth has been a part of the bank’s culture since it was founded in 1943. It first showed its commitment to this objective by acquiring 17 banks in the ten-year period between 1970 and 1980. Since then, the bank has grown aggressively, with acquisitions being the main strategy employed. Under the tenure of Luiz Carlos Trabuco Cappi’s predecessor, Marcio Cypriano the bank competent a plethora of high-profile takeovers, with the most recognizable being the Brazilian subsidiaries of American Express and BBVA.
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However, instability in the global financial sector around the time Luiz Carlos Trabuco Cappi took over as president of the bank made acquisitions an impossible acquisition strategy. To grow continue growing the bank. Therefore, Luiz Carlos Trabuco Cappi had to show his versatility as a business executive. To compound the problem, at around the same time a merger between Banco Itau and Unibanco, forming Banco Itau, relegated Bradesco to the second position among private banks in the country. To address both challenges, Luiz Carlos Trabuco Cappi decided to adopt an organic growth strategy. Consequently, the bank has over the last years an expansion of its existing branch network and interest rate reductions for its loan products. Additionally, Luiz Carlos Trabuco Cappi has taken advantage of viable acquisition opportunities when they have presented themselves. In 2010, Bradesco took over two C&A subsidiaries: Banco Ibi Brazilian and Ibi Mexican. In 2015, the bank also acquired HSBC Brazil for $5.2 billion. The combined use of organic growth and smart acquisitions has enabled Bradesco to gain significant ground on its biggest competitor, Unibanco.
Luiz Carlos Trabuco Cappi’s journey to the top of Bradesco has been quite fascinating. With no experience in the financial sector or a related academic background, Bradesco took a chance on him at the age of 18. Despite his glaring inexperience, Luiz Carlos Trabuco Cappi leaned the ropes quickly. He got successive promotions, quickly rising up the ranks and in 2009, he was finally appointed the bank’s president. After four decades at the company, it was now to repay the confidence it placed in him all those years ago and based on his performance over the last seven years, Luiz Carlos Trabuco Cappi is doing just that.
Like his predecessors, Luiz Carlos Trabuco Cappi maintains a low profile and believes in treating every client with respect and humility. He dresses in a discrete manner and prefers listening to talking. He complements his exemplary soft skills with a strong work ethic. He still works for 12 hours a day despite holding a position in top leadership. His commitment and loyalty to Bradesco cannot only be matched by a few, especially given the fact that he turned down the opportunity to become the Brazilian Finance Minister to remain with Bradesco.
Learn more about Luiz Carlos Trabuco Cappi: http://epocanegocios.globo.com/Empresa/noticia/2017/08/trabuco-retomada-do-credito-depende-de-volta-do-pib-e-da-taxa-de-investimento.html